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Explore My Digital Resume
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Web/Brand
Systems
Marketing Director
During my time as Marketing Director at Neighboring Concepts, a Charlotte-based architecture firm with a focus on community-driven design, I was responsible for driving the company's marketing efforts and initiatives through major changes in the company.
• Led a comprehensive rebranding initiative to modernize the company's image and align it with its mission and values, including the design and implementation of a new logo.
• Developed and implemented a new marketing strategy to increase brand awareness and drive business growth.
• Built, designed, and launched a new website for the company. Designed with functionality as a priority – consolidating the need for external PDF project sheets and resumes. The back-end of the website is built on top of a thorough CRM system, allowing for templated pages and efficient organization of information.
• Built a customized and comprehensive CRM and project management system. This custom system manages data for architecture projects, proposals, team members, and more.
• Managed the RFQ response process while building a new system for proposals and strategizing unique approaches to communicate the company’s selling points.
• Produced high-quality storytelling videos to create compelling marketing collateral.
• Hired and trained a marketing assistant to assist with the proposal process.
• Coordinated and led events such as the Congress of New Urbanism “Walk Five Points” tour.
RFP/RFQ Management
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Marketing
Graphic Design
Owner/Operator
As the owner and operator of a video production company, I successfully built a loyal client base, established a strong positive reputation, and delivered outstanding work across a range of creative disciplines, including marketing, graphic design, branding, photography, and video production.
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Delivered a range of services, including promotional videos, wedding photo/video, digital ads, corporate documentaries, and product showcases.
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Oversaw the entire video production process, from storyboarding and filming to editing and post-production, ensuring high-quality results and working with editors.
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Created branding materials and marketing collateral that effectively communicated brand identity and resonated with audiences.
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Managed all aspects of the business, including finances, branding, website development, and day-to-day operations, while maintaining a focus on growth and client satisfaction.
Video Production
Photo/Video
Aerial Mapping
Multi-Media Communications
As the Multi-Media Communications Designer at LandDesign, I work collaboratively with a 10-person marketing team to explore and leverage technology, enhancing the firm's marketing, communication, and project delivery efforts.
• Enhance marketing, communication, and project delivery through innovative multimedia marketing campaigns.
• Produce videos, animations, photography, and graphics for internal/external campaigns and client deliverables.
• Collaborate with advertising agencies to create and launch digital campaigns on social media.
• Generate 2D/3D aerial maps using drone mapping for project planning and marketing.
• Develop comprehensive project case studies to showcase work to clients and peers.
• Research and integrate AI tools into the communication team's workflow.
• Create immersive VR experiences for remote project viewing.
• Travel nationwide to capture project photography, headshots, and campaign assets.
Animation
Other Ventures
With over 15,000 subscribers, Grayson's Graphics is a YouTube channel that offers entertaining and educational content, making graphic design approachable and fun for a global audience of aspiring designers.
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I own and operate Charlotte Drone, a local business specializing in premium drone photography and videography for commercial real estate, development projects, and the AEC industry. We create cutting-edge visuals to enhance marketing, attract buyers, and engage investors in Charlotte, NC and recently expanded to Raleigh, NC.
I design temporary interactive public art installations that transform streetscapes and everyday spaces into inspiring, creative experiences. These projects encourage people to reconnect with their artistic side, uplift communities, and add unexpected moments of creativity to daily life.
Nice to meet you.
With experience running my own entrepreneurial ventures and leading multi-media campaigns for companies, I know what resonates and how to translate that into results.
Below, you'll find some of my professional experience and portfolio. Don't hesitate to reach out to me if you'd like to chat..